Service design
Andy Polaine says “Service design is an activity carried out by a multidisciplinary group of people that includes web designers, interaction designers, user experience designers, product designers, business strategists, psychologists, ethnographers, information architects, graphic designers, [content designers] and project managers.”
Ref. Polaine, Andy, et al. Service Design : From Insight to Implementation, Rosenfeld Media, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/monash/detail.action?docID=1131102.